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Habit 7: “Sharpen the Saw”

“7 Habits of Highly Effective People” by Dr. Stephen R. Covey Analysis by Bob Bugle “Habits are powerful factors in our lives. Because they are consistent, often unconscious patterns, they constantly, daily, express our character and produce our effectiveness…or ineffectiveness.” Dr. Covey Dr. Covey defines a habit as the intersection of knowledge (what to do), skill (how to do it) and desire (wanting to do it). Unle
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Am I Reaching the Right Audience?

As every successful business owner and marketing director knows, understanding who their best customers are is critical to the success and growth of their organization. If you don’t have a profile of your best customers, you have no idea how to create more of them. Current “good” customers might become “best” customers if they were aware your company had the ability to even better serve their needs.
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Habit 6: “Synergize-Principles of Creative Cooperation”.

“7 Habits of Highly Effective People” by Dr. Stephen R. Covey Analysis by Bob Bugle “Habits are powerful factors in our lives. Because they are consistent, often unconscious patterns, they constantly, daily, express our character and produce our effectiveness…or ineffectiveness.” Dr. Covey Dr. Covey defines a habit as the intersection of knowledge (what to do), skill (how to do it) and desire (wanting to do it). Unle
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The Top 10 Elements of Excellent Customer Service

By Bob Bugle There are a number of important factors that impact customer retention. Product quality, efficiency, availability and pricing are just a few. As customers’ needs change and their expectations rise, continuous improvement of current products and processes and the innovation of better ones are vital if companies, and indeed entire industries are to remain relevant. It wasn’t that long ago that we shopped a
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Habit 5: “Seek First to Understand, Then to be Understood”

“7 Habits of Highly Effective People” by Dr. Stephen R. Covey Analysis by Bob Bugle “Habits are powerful factors in our lives. Because they are consistent, often unconscious patterns, they constantly, daily,express our character and produce our effectiveness…or ineffectiveness.” Dr. Covey Dr. Covey defines a habit as the intersection of knowledge (what to do), skill (how to do it) and desire (wanting to do it).
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Budgeting is our Mission Tool

by Matt Schiller Solid budgeting and working within your budget are the best ways to be good stewards of the resources we have to fulfill our mission of communication, evangelization and education. Each new budget should begin with a careful look back over the last 1 to 3 years. What are the trends? Where is there potential savings? Where did your guesstimates not work? What is on your wish list of items that will im
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Habit 4: Think Win/Win

“7 Habits of Highly Effective People” by Dr. Stephen R. Covey Analysis by Bob Bugle “Habits are powerful factors in our lives. Because they are consistent, often unconscious patterns, they constantly, daily, express our character and produce our effectiveness…or ineffectiveness.” Dr. Covey Dr. Covey defines a habit as the intersection of knowledge (what to do), skill (how to do it) and desire (wanting to do it). Unle
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Why Being Thankful is Good for You and Good for Business

Thanksgiving is one of America’s favorite holidays. Abraham Lincoln receives credit for establishing a national Thanksgiving Holiday in 1863, hoping it would help to heal the wounds of a divided nation. On December 26, 1941, President Franklin D. Roosevelt signed a joint resolution of Congress, for the first time making the date of Thanksgiving a matter of federal law and fixing the day as the fourth Thursday of Nove
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Why Selling an Older Audience is a Good Thing

Like many Americans of the Baby Boomer generation, I’m very much in denial when it comes to my age. In fact, I completely ignore the fact that I’m on the “wrong side” of 60 as much as possible until  I’m asked to list my date of birth on an application, offered an identification wrist band prior to a medical procedure or I’m reminded that many of my favorite rock n roll artists are now pushing (or past) 70, and it sm
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Could Email Marketing be Your “Killer App”?

While not all organizations benefit equally from email marketing, most can and do so with remarkable results. The American Marketing Association consistently cites a better than 41:1 return on investment from well-executed email programs. Statistics culled from the first half of 2014 are indicating an increase to 46:1 ROI. Even with a minor to moderate effort, the benefits can be significant. A recent AMA Baltimore S
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