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by Bob Bugle Over the course of 2013 we surveyed all 152 diocesan publications in the United States that accept advertising in order to determine which of them also have a website that accepts advertising and can provide proof of performance. During this time I also reviewed research contained in the report from the Center for Applied Research in the Apostolate (CARA) titled “Catholic New Media Use in the United Stat

“7 Habits of Highly Effective People” by Dr. Stephen R. Covey Analysis by Bob Bugle “Habits are powerful factors in our lives. Because they are consistent, often unconscious patterns, they constantly, daily, express our character and produce our effectiveness…or ineffectiveness.” Dr. Covey Dr. Covey defines a habit as the intersection of knowledge (what to do), skill (how to do it) and desire (wanting to do it). Unle

With the increasing appetite for timely news delivered to a dizzying array of mobile devices and desktop computers, how is it possible to design an effective cross-platform ad campaign? Content is Still King When we see an ad online or in print, it is usually the secondary result of doing something else, such as reading a news article or blog, searching for information, playing a game, or viewing our Facebook news fe

“7 Habits of Highly Effective People” by Dr. Stephen R. Covey Analysis by Bob Bugle Dr. Covey defines a habit as the intersection of knowledge (what to do), skill (how to do it) and desire (wanting to do it). Unless all three elements are involved, a good habit will never be formed. Habit 2: Begin with the End in Mind. “All things are created twice. There’s a mental creation and a second or physical creation” We are

  I grew up in Pittsburgh during a time when manufacturing in America was robust and the steel industry in Western Pennsylvania was booming. Manufacturing jobs were plentiful and paid well. My Dad worked for J&L Steel for 32 years and earned enough so that we, like most of our friends, neighbors and relatives considered ourselves “middle class.” My parents owned the home my two sisters and I grew up in, and my mo

A key requirement of any organization is making sure they have the right people (and the right number of people) performing the right work at the right cost. Yet so many forces are working against them. A sputtering economy that more than 4 years after the worst recession in generations ended (technically!) still shows unemployment hovering around 7%, instilling little confidence in consumers to make large purchases

“The 7 Habits of Highly Effective People” by Dr. Stephen R. Covey Analysis by Bob Bugle As one of the most influential management books ever written, “The 7 habits of Highly Effective People” has profoundly affected millions of business and personal relationships since it was first published in 1989. “Habits are powerful factors in our lives. Because they are consistent, often unconscious patterns, they constantly, d

By Bob Bugle Back in 1992, Robert J. Kriegel, PhD., co-authored a book titled “If it Ain’t Broke…Break it”! The title was an attention grabber because it appeared to be counter intuitive. After all, weren’t we raised to believe the truism that “If it ain’t broke, don’t fix it”? It’s kind of like “Leave well enough alone.”  The problem was, according to Dr. Kriegel, change in society had accelerated

By Bob Bugle In the November issue of “Bugle Calls”, we focused on The Art of Communication: Part 1, where we explored how human beings are “wired” to communicate face-to-face.  More than 90% of the information we receive and convey involves body language, facial expressions and tone of voice, with less than 10% based on the actual content of the message. In the information/digital age, this becomes problematic given

By Bob Bugle As we all know, the Industrial Age transformed much of Western society from being rural and agriculturally-based to being urban and manufacturing-based. These changes greatly affected how people worked and lived, as millions migrated from small towns to large cities in search of work and a better life. One could argue that today’s Information Age is transforming how we live, work and interact with each o